Training Program Development
We build the program from idea to finished product, beginning with understanding the need and designing the objectives and content.
Tawd Culture · From Knowledge to Impact
Turning knowledge into complete training programs
Across culture, media, arts, and tourism
At Tawd, we turn specialized knowledge into training programs and content ready for delivery — from understanding the need through to measuring the impact.
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What We Offer
Four services. One system.
We stay with the program from the first idea through to measured impact — we don't simply hand over content.
Content and Training Kits
We develop complete training kits that bring together academic content, applications, activities, and tools.
E-Learning Production
We turn content into a digital learning experience, delivered live or recorded to suit the client's needs.
Program Delivery and Management
We support the program's launch and management, including follow-up, reporting, and performance indicators.
Our Sectors
Four sectors. Real specialization.
We work within defined sectors where we hold genuine understanding and expertise.
01
Culture
Training programs that support decision-makers and practitioners across the cultural sector.
02
Media
Training content that keeps pace with the media industry's developments and its modern skills.
03
Arts
Specialized content that meets the needs of evolving artistic professions and practices.
04
Tourism
Programs that contribute to developing the workforce across the tourism sector.
How We Work
From idea to impact — six steps
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We understand the need
We listen to the client's needs and objectives for the program.
We design the program
We build the overall structure and the learning objectives.
We develop the content
We write the academic material, the activities, and the applications.
We produce
We turn the content into a digital experience ready for delivery.
We deliver
We launch the program and manage its delivery with participants.
We measure and refine
We track the results and develop the content continuously.
Why Tawd
Five reasons we're the right partner
Real specialization
Complete focus on four defined sectors — no dilution across general fields.
An integrated methodology
We stay with the program from idea to delivery; we don't simply hand over content.
Content built to apply
We bring together knowledge, practice, and practical tools.
Flexible delivery
Through your own systems, through learning platforms, or within joint partnerships.
A specialized team
Tawd is led by a team experienced in designing and developing training programs and content.
Network of Experts and Consultants
01
Prof. Dr. Ahmed Al-Khatib
Academic and consultant with interests in innovation and AI governance in education and training.
02
Dr. Nader Al-Mutairi
Consultant and researcher in education, and an expert and trainer in applying the Sustainable Development Goals, with a particular interest in developing a culture of sustainability within institutions and educational programs.
03
Ahmed Tabaji
Consultant and trainer in cultural project management Writer and trainer in children's culture Advisor to the Arabic Language Department, Faculty of Arts, King Abdulaziz University Executive Director of the Tarseekh initiative at the Princess Sitah bint Abdulaziz Foundation, 2019–2020 Has delivered numerous administrative and cultural courses in cultural program design
04
Abdulrahman Khalaf Al-Ukaimi
A media professional, novelist, and active figure in the cultural and literary scene, with experience in dialogue and in questions of narrative, culture, and media.
05
Dr. Hanan Abdulaziz Al-Azzaz
Assistant professor specializing in developing narrative and creative writing skills, and in establishing and developing creative and cultural projects.
Prof. Dr. Ahmed Al-Khatib
Academic and consultant with interests in innovation and AI governance in education and training.
Dr. Nader Al-Mutairi
Consultant and researcher in education, and an expert and trainer in applying the Sustainable Development Goals, with a particular interest in developing a culture of sustainability within institutions and educational programs.
Ahmed Tabaji
Consultant and trainer in cultural project management Writer and trainer in children's culture Advisor to the Arabic Language Department, Faculty of Arts, King Abdulaziz University Executive Director of the Tarseekh initiative at the Princess Sitah bint Abdulaziz Foundation, 2019–2020 Has delivered numerous administrative and cultural courses in cultural program design
Abdulrahman Khalaf Al-Ukaimi
A media professional, novelist, and active figure in the cultural and literary scene, with experience in dialogue and in questions of narrative, culture, and media.
Dr. Hanan Abdulaziz Al-Azzaz
Assistant professor specializing in developing narrative and creative writing skills, and in establishing and developing creative and cultural projects.
Let's begin your training program
Tell us what you need, and we'll be in touch to understand the details and propose the right solution.